Structuring and Strategic Analysis of the National Avocado Value Chain
DOI:
https://doi.org/10.36958/sep.v6i2.202Keywords:
avocado, Persea americana, value chain, PESTEL, Porter’s five forcesAbstract
The structuring of the value chain of a product represents a strategic analysis tool that not only allows the identification of competitive advantages for a sector, but also makes it possible to segment and strengthen a production process. Based on this and the need to generate information for the avocado sector in Guatemala, the present work has the objective of building strategies for the development of competitiveness in the sector of said fruit, this through the chain analysis methodology. of value (ILO, 2016).
First, it is necessary to mention that the avocado is a fruit of Mesoamerican origin that currently represents one of the four tropical fruits with the greatest demand worldwide. Additionally, it has presented an accelerated and uninterrupted growth in its production and demand during the last decade. And according to reports from the FAO and OECD, it is estimated that by 2030 it will be the most demanded fruit, increasing its production to 12 Mt, three times the amount cultivated in 2010 (OECD/FAO, 2021).
Taking into account the above and the fact that Guatemala has the ideal climatic and soil conditions for avocado cultivation, it is extremely important to structure the avocado value chain in the country. Since with this it will be possible to identify the key players, points of improvement, challenges and growth opportunities for the sector.
Downloads
References
Ario, E. et al. (2022). The Application of AHP and PESTEL-SWOT Analysis on the Study of Military Amphibious Aircraft Acquisition Decision-Making in Indonesia. Technium Social Sciences Journal. 27(1). 837-853. https://doi.org/10.47577/tssj.v27i1.5414 DOI: https://doi.org/10.47577/tssj.v27i1.5414
Bernal, J. et al. (2008). Tecnología para el Cultivo del Aguacate - Manual Técnico 5. Corporación Colombiana de Investigación Agropecuaria CORPOICA, Centro de Investigación La Selva. Antioquía, Colombia.
Campos, K. et al. (2015). Plan Estratégico de la empresa comercializadora de palta Mission Produce para los años 2015-2019 [Tesis de maestría]. Universidad del Pacífico Escuela de Postgrado. https://core.ac.uk/download/pdf/79776189.pdf.
CBI Ministry of Foreign Affairs. (2022). The Dutch market potential for fresh fruit and vegetables. Market Information CBI Ministry of Foreign Affairs. https://www.cbi.eu/market-information/fresh-fruit-vegetables/netherlands/market-potential
CEPAL et al. (1998). Agroindustria y pequeña agricultura: vínculos, potencialidades y oportunidades comerciales. Naciones Unidas. https://hdl.handle.net/11362/2185
Cruz, D. et al. (2022). Competitividad de las exportaciones de aguacate Hass de México en el mercado mundial. Revista Mexicana de Ciencias Agrícolas. 13(2). 355-362. http://cienciasagricolas.inifap.gob.mx/index.php/agricolas/article/view/2885/4723 DOI: https://doi.org/10.29312/remexca.v13i2.2885
Cultifort. (s.f.). Avocado crop: handling recommendations by an expert. Cultifort. https://www.cultifort.com/en/avocados-handling-recommendations-expert/
Derlagen, C. et al. (2020). Análisis de políticas agropecuarias en Guatemala. BID – Banco Interamericano de Desarrollo. http://dx.doi.org/10.18235/0003094 DOI: https://doi.org/10.18235/0003094
Espinoza, A. (marzo de 2023). Entrevista Cadena de Valor del Aguacate. (X. Alvarado, Entrevistador)
FAO. (s.f.). Datos FAOSTAT [Conjunto de datos]. FAOSTAT. https://www.fao.org/faostat/es/#data.
FMI. (2022). Guatemala: Declaración final de la misión de la Consulta del Artículo IV correspondiente a 2022. Fondo Monetario Internacional. https://www.imf.org/es/News/Articles/2022/04/08/guatemala-staff-concluding-statement-of-the-2022-article-iv-mission
Fonseca, N. (2021). Aguacate Hass: Cadena de Valor para Contribuir a la Competitividad de Silvania en Cundinamarca Colombia. In Vestigium Ire. 15(1). 47-66. http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/2372
Goyal, A. (2021). A Critical Analysis of Porter’s 5 Forces Model of Competitive Advantage. Journal of Emerging Technologies and Innovative Research. http://doi.one/10.1729/Journal.25126
Guevara, W. et al. (2021). Análisis de la agroindustria chilena del aguacate (palta) en el mercado internacional. Chilean J. Agric. Anim. Sci. 37(1). 54-64. http://dx.doi.org/10.29393/chjaas37-6aawg30006 DOI: https://doi.org/10.29393/CHJAAS37-6AAWG30006
Guillén, H. (agosto de 2023). Entrevista Cadena de Valor del Aguacate. (X. Alvarado, Entrevistador)
HAB y CIRAD. (2019). Country Profile: Mexico. Hass Avocado Board. https://hassavocadoboard.com/wp-content/uploads/2019/11/hab-marketers-country-profiles-2019-mexico.pdf
HAB y CIRAD. (2020). Country Profile: Chile. Hass Avocado Board. https://hassavocadoboard.com/wp-content/uploads/hab-marketers-country-profiles-2020-chile.pdf
ITC. (2023). List of exporters for the selected product in 2022 Product : 080440 Fresh or dried avocados [Conjunto de datos]. ITC Trade Map. https://www.trademap.org/Index.aspx
Kaplinsky, R. y Morris, M. (2001). A Handbook for Value Chain Research. (113). Institute of Development Studies, University of Sussex. Brighton, UK. https://www.researchgate.net/publication/42791981_A_Handbook_for_Value_Chain_Research
León, P. (2014). Evaluación Cualitativa de la Cadena de Valor de Aguacate en Guatemala. Pronacom y Ministerio de Economía de Guatemala. https://www.pronacom.org/wp-content/uploads/library/biblioteca_1._aguacate.pdf
Minagricultura. (2021). Cadena productiva Aguacate. Ministerio de Agricultura y Desarrollo Rural. Colombia. https://sioc.minagricultura.gov.co/Aguacate/Documentos/2021-03-31%20Cifras%20Sectoriales.pdf
Moreno, G. et al. (2019). Yield and fruit quality of avocado trees under different regimes of water supply in the subtropical coast of Spain. Agricultural Water Management. Vol. 221. 192-201. https://doi.org/10.1016/j.agwat.2019.05.001 DOI: https://doi.org/10.1016/j.agwat.2019.05.001
Ochoa, M. (2020). El aguacate: el «oro verde» que provoca estragos ambientales. World Economic Forum. https://es.weforum.org/agenda/2020/03/el-aguacate-el-oro-verde-que-provoca-estragos-ambientales/
OECD/FAO. (2021). OCDE FAO Perspectivas Agrícolas 2021 2030. OECD Publishing. Paris. https://doi.org/10.1787/47a9fa44-es
Orrego, C. et al. (2020). PRODUCTIVIDAD Y COMPETITIVIDAD FRUTÍCOLA ANDINA Producto 5: Descripción de las Cadenas de valor del aguacate, cítricos y pasifloras en la zona de influencia del proyecto. FONTAGRO. https://www.fontagro.org/new/uploads/productos/16111_-_Producto_5.pdf
Padilla, R., y Oddone, N. (2016). Manual para el fortalecimiento de cadenas de valor. CEPAL, FIDA. https://www.cepal.org/es/publicaciones/40662-manual-fortalecimiento-cadenas-valor
Quilo, M. (mayo de 2023). Entrevista Cadena de Valor del Aguacate. (X. Alvarado, Entrevistador)
SIAP. (2022). Escenario mensual de productos agroalimentarios: Aguacate. Dirección de Análisis Estratégico, SIAP, Secretaría de Agricultura y Desarrollo Rural, Gobierno de México. https://www.gob.mx/cms/uploads/attachment/file/732618/Aguacate_Mayo.pdf
Tobasura, I. y Ospina, C. (2011). Cadena de la mora en Caldas, Colombia: beneficios e impactos. Revista de Desarrollo Económico Territorial. Cadenas productivas y territorio. FLACSO Sede Ecuador y Comité Ecuatoriano de Desarrollo Económico y Territorial (CEDET). Quito: FLACSO - CEDET. No. 02. 81-100. http://hdl.handle.net/10469/3982 DOI: https://doi.org/10.17141/eutopia.2.2010.1030
Torres, E. et al. (2023). Economic Impact of the Persea Mite in Spanish Avocado Crops. Agronomy 2023. 13(3). 668. https://doi.org/10.3390/agronomy13030668. DOI: https://doi.org/10.3390/agronomy13030668
Turcios, H. (2021). Ficha del Sector: Sector agrícola en Guatemala. Oficina Económica y Comercial de España en Guatemala. NIPO: 114-21-012-2. https://www.mapa.gob.es/es/ministerio/ministerio-exterior/america-central-caribe/2021fichaicexagricolaguatemala_tcm30-576578.pdf
WEF. (2022). Transforming Food Systems with Farmers: A Pathway for the EU. Cologny/Ginebra: World Economic Forum. https://www.weforum.org/reports/transforming-food-systems-with-farmers-a-pathway-for-the-eu/
Yüksel, İ. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis. International Journal of Business and Management. 7(24). 52-66. http://dx.doi.org/10.5539/ijbm.v7n24p52 DOI: https://doi.org/10.5539/ijbm.v7n24p52
Published
How to Cite
License
Copyright (c) 2023 Ximena Alvarado, Ingrid Lorena de León Vilaseca
This work is licensed under a Creative Commons Attribution 4.0 International License.
The authors who publish in this journal accept the following conditions:
- The authors retain the copyright and assign to the journal the right of the first publication, with the work registered with the Creative Commons 4.0 attribution license, which allows third parties to use what is published as long as they mention the authorship of the work already the first publication in this magazine.
- Authors may make other independent and additional contractual agreements for the non-exclusive distribution of the version of the article published in this journal (eg, include it in an institutional repository or publish it in a book) provided that they clearly indicate that the work it was first published in this magazine.
- Authors are allowed and encouraged to share their work online (for example: in institutional repositories or personal web pages) before and during the manuscript submission process, as it can lead to productive exchanges, more and more quick citation of published work (see The Effect of Open Access).
